Our Team

Craig is a true visionary and pioneer in the field of agriculture, whose innovative efforts have made a significant and positive impact on farming in Canada. This influence is poised to continue shaping the agricultural landscape for years to come. Beyond his professional achievements, Craig is a dedicated husband and father, known for his approachability and willingness to listen and provide thoughtful feedback to everyone on the Taurus team.

Since Taurus opened its doors in 2001, Craig’s driving force has been to help growers comprehend the reasons behind agricultural methodologies. His vision was to establish a company distinct in its focus on promoting innovative technologies and advanced agronomic strategies, all grounded in education, knowledge, and data. His commitment to a fact-first approach to farming has consistently aided business-minded growers in reaping substantial benefits.

In his role, Craig actively collaborates with agri-businesses and manufacturers to evaluate how their products and services can add value both in the Canadian and global markets, ensuring they align with comprehensive agronomic strategies aimed at boosting production and profitability for growers.

As President, Craig embodies a “boots on the ground” ethos, preferring hands-on involvement over a detached, office-bound approach. His passion for working with progressive farmers remains undiminished, evidenced by his personal leadership in grower meetings.

Craig’s entire life has been intertwined with agriculture. Prior to founding Taurus, he held senior management positions with fertilizer manufacturers in both the United States and Canada. Additionally, he continues to play an active role in his family’s fifth-generation farming operation in Virden, Manitoba. His deep-rooted connection to agriculture, combined with his visionary leadership, cements his status as an influential figure in the industry and the guiding force within Taurus.

How can Craig provide agronomic answers to help you Advance Every Acre?

“We’ve come to realize there are no silver bullets out there. There is no single solution that can turn a good crop into a great crop. Instead, the secret to success comes from a holistic approach where small, sustainable gains add up to large scale success for today’s advanced growers.

We are fortunate to have a tremendous arsenal of agronomic tools at our fingertips – with many more in development. Myself, and the entire team at Taurus are committed to helping growers stay on top of these advancements. Together we will help you raise the bar: from the soil on up.”

Claude Sander is a managing partner at Taurus Agricultural Marketing and now serves as the President of Active AgriScience, where he leads with a singular focus: connecting the science of plant nutrition to real-world farming success. Based in Saskatoon, Claude has spent decades working alongside prairie growers and retail partners, building deep relationships rooted in trust, agronomic insight, and a shared passion for progress.

With a career spanning over 20 years, Claude brings experience across research, sales, marketing, and agronomy. A proud graduate of the Agriculture and Bioresource program at the University of Saskatchewan, he pairs his academic foundation with hands-on knowledge to deliver practical, performance-driven solutions to the field.

At Active AgriScience, Claude works closely with the scientific team to translate lab discoveries into field-ready innovations that perform under real-world conditions. His strength lies in bridging the gap between advanced formulations and their impact on yield, quality, and ROI—ensuring growers can apply the science with confidence and clarity.

Known for his straight-shooting honesty and personal investment in grower success, Claude takes pride in providing recommendations that work, not just in theory, but in the dirt. Outside of work, he’s a dedicated husband and father, and an enthusiastic Eagles fan—especially when they win.

Roddy McNinch, Vice President of the Taurus Group, is a respected leader, trusted agronomist, and valued mentor whose influence can be felt throughout the organization. Alongside his leadership role, Roddy continues to work directly with growers as an Agronomic Account Manager in North Central Alberta—keeping him closely connected to the farms, families, and communities at the heart of Canadian agriculture.

First and foremost, Roddy is a family man. He is a proud father of three and a loving husband, and that same sense of loyalty, commitment, and genuine care carries into the relationships he builds throughout the industry.

Roddy is passionate about agriculture, people, and rodeo (ask him about his rodeo days sometime). Highly intelligent, thoughtful, and naturally social, he is one of the most valued voices on the Taurus team. When Roddy speaks, people listen—not because he needs to be the loudest person in the room, but because everyone knows his perspective has been carefully considered and is worth hearing.

You can find Roddy around kitchen tables across North Central Alberta and in boardrooms around the world, representing the Taurus Group and its partners with the same authenticity and curiosity wherever he goes. Whether he is talking agronomy, business, family, or simply asking about your day when he picks up the phone, Roddy has a remarkable ability to connect with people.

Above all, he is a mentor to every member of the Taurus team—someone whose experience, perspective, and steady leadership continue to make the people around him better.

A hands-on leader, Roddy sets the tone for Taurus through action. He mentors his team, supports their growth, and ensures they’re equipped to thrive in a constantly evolving agricultural landscape. His leadership is built on a foundation of trust, accountability, and a deep respect for both people and the land.

Roddy’s roots in agriculture and his lifelong love of rodeo and western culture give him a unique ability to relate to the people he serves. He brings authenticity and passion to every conversation—and it shows.

From the boardroom to the field, Roddy inspires excellence, shares knowledge freely, and helps move the entire organization forward. His influence is felt in every acre Taurus supports.

How can Roddy help you Advance Every Acre?

Crop inputs represent one of the largest investments a grower makes each year—and nutrients are a major part of that spend. That’s where analytics become your most valuable tool. Roddy helps eliminate the guesswork so growers can invest with clarity and confidence—whether it’s in Fertilizer, Plant Enhancement Technologies, or Biological Inoculants.

Pamela, with her innate ability to anticipate future steps and a meticulous attention to detail, is not only kind and fair but also a visionary leader. Her journey began on a dairy and grain farm near Wetaskiwin, AB, where she was deeply involved in Parkland Fertilizers, a full-service Ag retail business co-owned by her mother.

Completing her Bachelor of Commerce Degree in International Business from Grant MacEwan University in Edmonton in 2011, Pamela brought a broad perspective to her work. Her experience at Parkland Fertilizers, where she worked seasonally for many years (including a summer stint at Dow AgroSciences), culminated in a full-time role from 2012 to 2018, during which she witnessed and contributed to the business’s transition to the Wetaskiwin Co-op.

Pamela’s commitment to her community is evident in her nearly three-year involvement with the Leduc, Nisku & Wetaskiwin Regional Chamber of Commerce, focusing on member and community relations. Her dedication extends beyond professional responsibilities to advocating for agriculture as an Ambassador with Agriculture More Than Ever, volunteering in Wetaskiwin including chairing the Community Engagement Committee, and her tenure on the Wetaskiwin City Council.

As COO, Pamela excels in leading by example, inspiring every member of the Taurus team to reach their full potential daily. Her unique blend of foresight, detailed orientation, and compassionate leadership makes her an invaluable asset to the team and a role model in the industry.

Aqueena is our Chief Strategy Officer at Taurus Ag, but her role stretches far beyond the boardroom. She’s a farmer, a storyteller, and a trusted connector in the ag community. With more than a decade in the industry, she brings a unique blend of strategic vision and real-world farming experience, ensuring Taurus stays focused on what truly matters to growers.

Living and working on her farm in East Central Alberta with her husband and two boys, Aqueena is rooted in the same challenges and opportunities our customers face every day. That perspective guides her leadership as she shapes long-term strategies, builds partnerships, and helps position Taurus at the forefront of innovation in seed, soil, and plant fertility.

What sets Aqueena apart is her ability to connect the dots—between agronomy and economics, between logistics and storytelling, between Taurus and the farming families we serve. With Aqueena leading strategy, Taurus Ag continues to grow with purpose, clarity, and a deep respect for the heartbeat of farming life.

Mike is an individual whose personal and professional life is marked by a deep sense of commitment and continuous learning. Foremost, he is a devoted father and husband, placing great value on his family. His perpetual pursuit of knowledge has recently led him to develop a keen interest in human health, a subject he skillfully relates to plant health in his educational lectures.

Raised on a modest farm in southern Manitoba, Mike’s academic journey in the field of entomology culminated in a Masters degree from the University of Manitoba. His professional path led him to Alberta in 1972, where he assumed the role of Provincial Entomologist. Over the course of an illustrious 32-year career with Alberta Agriculture, Mike excelled in various capacities – as an entomologist, a vertebrate pest specialist focusing on rats, coyotes, and rabies control, an apiculturist, and ultimately, as a specialist in organic agriculture. He entered retirement in 2004, but his thirst for knowledge and contribution to the field did not wane.

In the past decade, Mike’s interests have gravitated towards plant physiology, delving into the intricacies of plant growth and resource utilization. As a speaker, he is renowned for his comprehensive coverage of topics pertaining to plant physiology, growth, nutrition, and insect pest management, utilizing his extensive collection of microscopic photographs as educational tools for agronomists and farmers.

Outside his professional endeavors, Mike is an avid fisherman and golfer, a doting grandfather, and a passionate educator. His holistic approach to life, blending personal interests with professional expertise, exemplifies his multifaceted personality.

In his role at Taurus, Mike brings a wealth of knowledge and experience, eagerly sharing his insights with growers. His combination of personal integrity, professional expertise, and a lifelong dedication to learning and teaching renders him an invaluable asset to the team.