Our History
Taurus Agricultural Marketing Inc. was founded in 2001 with a clear vision: to empower Canadian growers with science-backed fertility solutions that drive real results. From our humble beginnings, we’ve grown by fostering strong relationships and a relentless commitment to agronomic excellence. We’ve continually adapted to the evolving needs of modern agriculture, bringing cutting-edge fertility products and insights to the fields of Western Canada and beyond, cementing our position as The Fertility Company.
Values
Transparency that Builds Trust
Clear, data-driven insights empower every fertility recommendation we make. No guesswork, just honest solutions for crop nutrition.
Integrity in Every Relationship
We’re committed to long-term partnerships with retailers and growers, built on trust, consistency, and shared success in sustainable innovative agriculture.
Field-Proven Agronomy
Every fertility product is backed by rigorous field validation and independent third-party research: real results, not just promises, for optimal crop performance.
Full-Service Support
We don’t just sell products; we educate, empower, and stand behind every acre with end-to-end support for retail, agronomy, and growers alike, as The Fertility Company.
Mission
Our mission as The Fertility Company is to simplify the science of crop fertility and provide growers with innovative, proven products backed by unparalleled agronomic expertise. We are dedicated to helping our partners maximize their crop potential, improve their bottom line, and contribute to sustainable agricultural practices.
2001
Taurus is founded.
2013
Strategic partnership with Active AgriScience begins.
2024
Taurus acquires full ownership of Active AgriScience.
2025
Claude Sander, managing partner of The Taurus Group of Companies, is appointed President of Active AgriScience.
Taurus Group of Companies
What began as two agronomists challenging the status quo has grown into a powerhouse of agronomic innovation, distribution, and product development.
Today, the Taurus Group of Companies unites:
Taurus Agricultural Marketing — our boots-on-the-ground, agronomy-first distribution and retail execution team
Active AgriScience Canada — our science-driven research, formulation, and manufacturing division
Active AgriScience Australia — our global extension, bringing made-in-Canada technology to new climates and regions
In 2024, Taurus acquired full ownership of Active AgriScience, cementing a partnership over a decade in the making and laying the groundwork for future expansion.
