They say that knowledge is power. At Taurus, we take it one step further. We believe knowledge is profit.
Roddy is the VP of Sales & Marketing and thrives on educating growers on the vital role data plays in driving sound agronomic decisions. He walks you through the art of collecting soil and tissue samples. Then he reveals the science behind interpreting the findings to improve production, increase margins and maximize profitability.
Roddy has seen the agriculture business from all angles. He grew up on a mixed grain operation in Mervin, Saskatchewan; worked in the research division of Bayer Crop Science (focusing on parental seed production); and spent several years advising growers as a sales representative and manager for multiple ag retailers.
As a member of the Taurus team, Roddy draws on this diverse experience when educating grower and retailers on agronomic strategies designed to take crops to the next level. Growers appreciate Roddy’s ability to explain complex subjects in a clear and concise way that is relevant to their farming operations.
How can Roddy provide agronomic answers to help you Advance Every Acre?
Crop inputs represent the highest percentage of investment dollars that growers spend on a annual basis. Nutrients are a large part of these inputs. That is where analytics becomes your best friend and trusted guide. I help growers remove the guess work – so they are confident in their decisions while investing in Fertilizer, Plant Enhancement Technologies or Biological Inoculants.”