Craig is a true visionary and pioneer in the field of agriculture, whose innovative efforts have made a significant and positive impact on farming in Canada. This influence is poised to continue shaping the agricultural landscape for years to come. Beyond his professional achievements, Craig is a dedicated husband and father, known for his approachability and willingness to listen and provide thoughtful feedback to everyone on the Taurus team.
Since Taurus opened its doors in 2001, Craig’s driving force has been to help growers comprehend the reasons behind agricultural methodologies. His vision was to establish a company distinct in its focus on promoting innovative technologies and advanced agronomic strategies, all grounded in education, knowledge, and data. His commitment to a fact-first approach to farming has consistently aided business-minded growers in reaping substantial benefits.
In his role, Craig actively collaborates with agri-businesses and manufacturers to evaluate how their products and services can add value both in the Canadian and global markets, ensuring they align with comprehensive agronomic strategies aimed at boosting production and profitability for growers.
As President, Craig embodies a “boots on the ground” ethos, preferring hands-on involvement over a detached, office-bound approach. His passion for working with progressive farmers remains undiminished, evidenced by his personal leadership in grower meetings.
Craig’s entire life has been intertwined with agriculture. Prior to founding Taurus, he held senior management positions with fertilizer manufacturers in both the United States and Canada. Additionally, he continues to play an active role in his family’s fifth-generation farming operation in Virden, Manitoba. His deep-rooted connection to agriculture, combined with his visionary leadership, cements his status as an influential figure in the industry and the guiding force within Taurus.
How can Craig provide agronomic answers to help you Advance Every Acre?
“We’ve come to realize there are no silver bullets out there. There is no single solution that can turn a good crop into a great crop. Instead, the secret to success comes from a holistic approach where small, sustainable gains add up to large scale success for today’s advanced growers.
We are fortunate to have a tremendous arsenal of agronomic tools at our fingertips – with many more in development. Myself, and the entire team at Taurus are committed to helping growers stay on top of these advancements. Together we will help you raise the bar: from the soil on up.”