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Taurus Agricultural Marketing Inc. Currently Recruiting for a “Marketing Manager”

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Who is Taurus?

For over 20 years, Taurus has been challenging the status quo in agriculture by investigating new technologies and cultural practices, while sourcing the most innovative and proven products for high performance growers. Working with key manufacturers, our team focuses on strategically developing and marketing agronomically advanced solutions into the Western Canadian Marketplace through retailers, agronomists, consultants, and growers. Our network of customers and knowledge of distribution channels throughout North America and the world, ensures our ability to continuously funnel new and exciting products into our market.

Our Focus

Helping growers do what is best for their business operations has been Taurus’ priority since 2001. Embracing science-based advancements, innovations, and best practices that are at the heart of modern agronomy is what allows growers to maximize production and profitability. Our goal is to simplify the science and explain the benefits of introducing proven agronomic practices and solutions to on farm operations by demonstrating the impact on bottom lines with defined ROIs and a research-based approach.

Key Areas of Focus: Agronomy & Research, Fertility, Biologicals/Inoculants, Primers & Foliar Nutrition, Nitrogen Management

Current Taurus Clients: Active AgriScience, Premier Tech, Ostara, Sul4R-Plus, Duck Foot Parts Inc., Bushel Plus, ICL Specialty Products

The Next 20 Years

Taurus is dedicated to being a leader in sustainable initiatives in agriculture, focused on the land, the environment, and the grower’s success for today and future generations. As we embark on a new decade and are in an exciting time of growth and expansion, our brand, our image will continue to evolve with us, and we are looking for the visionary storyteller to lead us into the next 20 years.


Position Details

Region: Central Alberta Preferred

Term: Permanent Full-Time | Home-based Position

Education Required: Bachelor’s degree, preference in Marketing, Communications, Ag Business, Public Relations

Compensation: Negotiable – Pending experience and market awareness

Skills Required: Organization & planning, proficient in utilizing the various marketing programs outlined below, excellent content creation – both visual and written, understanding of Canadian agriculture – specifically crop production, strong attention to detail, creative & innovative, adaptability

Experience Required: Previous marketing-communications & sales experience, budgeting, creating & executing marketing plans, coordinating tradeshows & travel, working in agriculture


Job Description – Marketing Manager

As the Taurus Marketing Manager, you will develop, execute, and manage activities and communications used to promote the Taurus brand. Keeping with Taurus’ innovative style, collaboration, versatility and dedication to developing and executing Taurus’s marketing plan, campaigns and projects, while staying on budget will be key to ensuring success in this role.

This role will include, but not be limited to the following:

  • Creating and executing the marketing plan for Taurus and coinciding budget
  • Overall promotions of Taurus, product portfolio & agronomic expertise, and clients – brand awareness & representation in the Western Canadian marketspace
  • Developing & managing content for the Taurus communication channels
    • Website, Social Media (Twitter, Facebook, Instagram, LinkedIn, YouTube), E-blasts, Blogs, Videos, Webinars, Podcasts & Print Advertising
      • Working with Word Press (Cloudways, GoDaddy), Hubspot, Go To Webinar, Survey Monkey, Anchor.fm, Adobe, Canva, Microsoft Office Suite, etc.
      • Doing in house graphic design for print and online advertisements, social/online content, event and field signage
      • Video editing of recorded webinars, promo videos – sharing agronomic/timely topics featuring the Taurus Team/Taurus clients
      • Outsourcing design work as needed – responsible for keeping on budget
  • Communications
    • Creating and sending out press releases
    • Writing blogs, content for e-blasts, magazine articles
    • Managing communication lists
    • Building Outlook email templates for Sales Team
    • Internal Communications
      • Building/updating product pricing & sell sheets | Taurus Product Portfolio
      • Managing the team Dropbox
  • Working with Taurus Clients’ Marketing Departments
    • Building out client packages to showcase marketing efforts throughout the year and layout cost share
    • Maximizing exposure by coordinating Taurus’ marketing plan with clients/opportunities to collaborate
  • Booking & coordinating annual trade show schedule (approx. 10 annually + individual region Rep meetings)
    • Working with the Taurus team to staff the shows, arranging travel/accommodations
    • Attending shows as needed (to be approved)
    • Promoting Taurus’ presence at the shows (both to drive booth visits & to reach a broader audience not attending in person)
  • Ordering Taurus SWAG, promotional items, team clothing
    • Building out a ‘Taurus online store’ for internal/external use
  • Arranging Taurus team meetings and events as needed
  • Current/Upcoming Marketing Projects:
    • Tradeshow booth update for 2024

To Apply:

Resumes & cover letters can be sent to pamela@taurus.ag

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